For nonprofits, the quest to get professional, effective brand messages out to the community takes time and resources that are sometimes hard to come by. That’s where Doing Good comes in.
Doing Good, founded in 2014 by Megan McInnis, pairs media-savvy volunteers with nonprofits in need of communications tools and resources. The organization is powered by volunteers with experience in marketing, public relations, and other skilled fields.
“Long-term volunteers are incredibly valued at Doing Good,” said McInnis, who serves as the organization’s president. “We try to match our volunteers with how Doing Good can benefit them.”
One volunteer, Charley Arrigo, joined Doing Good as a social media volunteer. Arrigo was also working as a courier and trying to figure out his career. He developed into Doing Good’s “Twitter Guru,” McInnis said, and organically increased the organization’s following to more than 1,200 from 200.
Arrigo had such a positive experience as a Doing Good volunteer that he decided to pursue a career in social media and marketing. He has since moved to Washington, D.C., where he landed a full-time job in marketing.
McInnis said that some volunteers, like Arrigo, come to Doing Good seeking résumé-building experience, while others are more interested in finding out about the variety of nonprofits in Middle Tennessee.
“Some want to use their talents for good, some simply want to give back, and others want to meet like-minded people,” McInnis said.
Some creative long-term roles at Doing Good include graphic designer, marketing committee member, video producer, public relations consultant, and grant writer.
“Doing Good spends time up front with each volunteer to talk about what they are looking for and how Doing Good can help,” McInnis said. When the volunteer is better matched up front, she said, the volunteer, nonprofit, and community benefit.
Marketing & PR Conference for Nonprofits
Doing Good is hosting a marketing and PR conference for nonprofits.
When: Oct. 11 from 1-5 p.m.
Doing Good’s mission is to educate and engage communities by promoting and celebrating “Doing Good” through volunteerism. Browse all volunteer opportunities with Doing Good here.
Photos courtesy of Doing Good.